Text messaging is gaining popularity as an advertising medium because it is relatively inexpensive and allows businesses to reach out to highly targeted consumers. Millions of people all over the world have the ability to receive text messages.
You can send instant coupons, promotional messages, and much more via text messages. Having the ability to instantly contact established customers
throughout your area is one of the best benefits of this marketing strategy. In addition, text messaging is a personal way to reach out to potential customers.
Businesses can now reach new and current customers with text messaging. Communicate and capture by notifying of specials, discounts and sending out coupons, right to people's cell phones. Our texting service offers ease of use with excellent pricing. View or download our brochure in PDF form or
view online.
How it Works:
- Your business will choose an alpha/numeric keyword, typically 4 to 7
characters in length.
- You advertise your keyword (table tents, business card style coupons,
window flyers, our website, word of mouth...)
- People send a text message with your keyword to 41411 and within moments
they will receive the initial message you have set up. You can change
that initial message at any time.
- These people are now associated with your keyword and will receive any
future messages/coupons you send out.
- Your messages will only go to the people who have requested it by
sending the text with your keyword. This means you will NOT be sending
SPAM, and you will have a very targeted market of advertising.
- People can unsubscribe or stop receiving your messages anytime they
choose. We provide you with statistics of how many people, and when,
they subscribe and unsubscribe. This will help you determine what is
working and what is not working.
- There are 2 basic ideas behind coupon redemption of the text messages:
- If your deal is such that you do not mind someone using it more than once than it would be just like
someone asking for the daily lunch special. In other words, you don't need to do anything except give them the deal.
Your message can include an expiration date, so you can dictate how long they can use it for.
- On the other hand, your deal might be pretty good and you only want it to be a single use deal. In this case,
consider it just like a printed coupon that someone must have, must be original, and must be handed in. So,
for the text coupon, they must have it, show it, and delete it and you can ensure it came from our system,
and not forwarded by a friend.
Benefits:
Printed coupons can not reach people right when you want them to, and they
often get left at home and eventually thrown in the trash. If someone does
remember to take it with them, they may still forget to use it. People
have to think about using a printed coupon first, but with text messaging
coupons:
- You give them the idea.
- You decide what message to send out.
- You choose when to send it.
- You know how many people it will be sent to.
- You are only sending to those who want to receive it.
- You are reaching people wherever they are.
- Your coupon is with them all the time.
- Real-time statistics included provide trackability.
Imagine:
- The power of delivering a coupon for lunch at 10:30 in the
morning
- The effectiveness of offering a discount on your service when business
has hit a slow down.
- The benefit of generating a "Manager's Special" on an overstocked item.
- The timeliness of capturing the high-school crowd just as class has been
dismissed.
Ways to Get Subscribers:
- Radio Announcements
- Table displays
- Window Flyers
- Business card style coupons
- Printed on receipts
- Your business can be listed on our website
- Word of mouth (text messages spread FAST)
- Newspaper / magazine ads
- Many more...
Text messaging is an incredible medium for advertising that you can now participate in for extremely low costs. Get your ad, coupon, weekly special and more into the hands of customers. No more worrying about the best time that people may be listening or watching. Text messages get delivered real time and can be checked anytime.
There is now more text messaging than mobile phone calls made. This is while the phone calls are remaining at about the same level too. And if you think text messaging is only for the younger generation, think again. See the stats below which are from September, 2008. At the rate it has been increasing, it would be even much better now.